Paphos is no longer just a postcard-perfect destination — it’s now one of Cyprus’ hottest real estate hubs. In 2024, property transactions in the district reached a record-breaking €1.19 billion across 4,853 deals, a figure that soars nearly 30% above pre-COVID highs. And this isn’t just domestic buzz: foreign buyers now dominate, especially when it comes to new-build apartments, shifting the goalposts for what counts as “prime” property.
What’s Moving? Apartments, Big Time.
Out of 3,171 residential properties sold, apartments made up more than half — with 1,767 flats traded, compared to 1,404 houses. But here’s the kicker: nearly 800 of those flats were brand new, and those shiny units made up 64% of apartment sales value (€210 million).
Much of this action happened before completion — off-plan sales in places like Kato Paphos and Chloraka allowed buyers to secure units with a 10% deposit and, in many cases, watch values rise before the building was even finished.
Price Points and Buyer Psychology
Data from Ask Wire’s “Developers View” (which tracks 125 active projects in the area) shows average prices at €4,198/m², with the median close behind at €3,809/m². But what really matters is the cluster of deals around €3,800/m² — a sweet spot developers use as a benchmark for new launches.
And yes, higher floors command much steeper prices. While a first-floor flat might fetch €3,583/m², that same square meter on the eighth floor can go for €10,476. On the ground, this translates to around €213K for a one-bedroom, €351K for a two-bedroom, and just under €400K for a three-bedroom unit — price tags that sit neatly within the budget limits of many buyers looking to qualify for permanent residency. Go much higher, and properties start lingering on the market.
Where Buyers Are Betting
The busiest zone? Kato Paphos waterfront. International investors from Germany, Israel, and Gulf countries are snapping up properties there — drawn by strong rental returns and residency benefits.
Universal and Chloraka are also heating up, boosted by upgrades to tourist infrastructure. Meanwhile, villa buyers are pushing demand (and land prices) in Peyia and Sea Caves. But not everywhere’s booming: Polis-Latchi has leveled out after a hot streak, and interest in inland spots like Tala and Tsada remains steady but slower due to distance from the coast.
Why Developers Can’t Afford to Guess
Foreign buyers dominated new-build apartment sales in 2024, accounting for over 60% of completions. This crowd wants smart, energy-efficient buildings with lifestyle extras like pools, gyms, and concierge services.
By contrast, local buyers still prefer detached homes. That means developers need to get the unit type, finish, and launch timing just right — because one misstep could cost them their margin. But if the formula clicks? Paphos remains the fastest-moving property market in Cyprus.
Smart Data = Faster Sales
Ask Wire’s Developers View tracked 281 apartment sales worth €101 million last year. This tool lets developers break things down from district-wide trends to individual floor performance — comparing potential sale prices to build costs and testing exit plans before breaking ground.
In a market where the €300K–€750K range and €2,500–€5,000/m² price bands make up the bulk of deals, smart pricing isn’t optional — it’s the key to selling out fast vs. holding empty stock.
Source: Cyprus Mail